About the editor

Carsten Schade’s Summary

I gained my knowledge working as Marketing Expert for different bigger enterprises like Belkin Components, Silicon Graphics, GE, Littlefuse and Delta Electronics introducing new products into the European market.

Further experience in: ISO 9000, Green Point packaging and EU WEEE disposal laws

Being Research Coach; I am training people of how to look for business opportunities and find important market information quickly & with little/ no marketing research budget.
– How to find free market figures & statistics
– How to read market trends > what is driving the market?
– Evaluate market potential and how to use primary & secondary market info
– Find top 10 market players, market share and competition strategies
– Find out resell, distribution & pricing trends from market experts
– How to find new customers via the Internet? (very useful for Sales Force)

Carsten Schade’s Specialties:

– Marketing Specialist with International Marketing Experience in the IT Sector
– Creating Sales Tools for channel business B2B and B2C
– Research Skills: TAM SAM and SOM, vertical & horizontal market evaluations
– Product Launching and strategic market entry planning for European Companies
– PR, Advertisement, Marcom and Branding Experience
– Ebay and Google specialist
– Preparation & Planing for tradeshows (CeBit, IFA, Systems, Simo)
– Languages skills: German, English, Dutch